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Statement of intent: Health Drink

• Product: What health drink will you use for your production? Innocent Drinks • Your original slogan for your adverts: Pour, Sip, Glow! • Campaign pitch: Write a one-sentence summary of your advertising campaign and how you will advertise the product. I'll most likely take multiple flavours of the drink and present them on quite a bright, vibrant background in a way that'll catch the viewers eyes. • What camera shots, angles and movement will you use for your advert? Think about  connotations here and remember to include a shot of the product in your planning. I'll use a birds eye view to catch the eye of the viewer • Mise-en-scene: What aspects of mise-en-scene will you use to communicate meanings to your audience?  I would most likely put a bright background and lay out my drinks to bring out the vibrancy in the drinks colours. I personally feel like doing this would make the colours stand out more and bring a very outgoing/positive vibe towards the drink. • What narrati...