Statement of intent: Health Drink

• Product: What health drink will you use for your production?

Innocent Drinks

• Your original slogan for your adverts:

Pour, Sip, Glow!

• Campaign pitch: Write a one-sentence summary of your advertising campaign and how you

will advertise the product.

I'll most likely take multiple flavours of the drink and present them on quite a bright, vibrant background in a way that'll catch the viewers eyes.

• What camera shots, angles and movement will you use for your advert? Think about 

connotations here and remember to include a shot of the product in your planning.

I'll use a birds eye view to catch the eye of the viewer

• Mise-en-scene: What aspects of mise-en-scene will you use to communicate meanings to

your audience? 

I would most likely put a bright background and lay out my drinks to bring out the vibrancy in the drinks colours. I personally feel like doing this would make the colours stand out more and bring a very outgoing/positive vibe towards the drink.

• What narrative will you include in each advert? Who will your character be

A friend. My advert will be about a dehydrated, stressed out GCSE student who's studying and as she drinks her health drink she will ultimately get energised and engaged in her revision.

• What camera shots, angles and movement will you use for your advert? Think about

connotations here and remember to include a shot of the product in your planning.

The advert will feature close ups of the health drink bottle and a high angle shot of it being drank. The person will be enjoying the drink, highlighting their satisfied expression. These shots will convey vitality and wellness.

• Mise-en-scene: What aspects of mise-en-scene will you use to communicate meanings to

your audience? Think about settings, costume, props etc. Pick two or three aspects of

CLAMPS and explain the connotations these will create.

For my photoshoot, the mis-en-scene will be pretty basic as it'll only be an image of my drink in a bright background, there won't be anymore placement of objects and such.